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Elsie Carlisle on a 1935 Ardath Cigarette Card

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1935 Ardath Tobacco cigarette card, front and back. “Film, Stage and Radio Stars” #8 of 50.  “…they also say that [Elsie Carlisle] has more “IT” in her voice in her voice than any other radio star.” As Elsie, following Helen Kane, would ask, “Whats ‘IT?’ Huh?”

1935 Ardath Tobacco cigarette card. "Film, Stage and Radio Stars" #8 of 50. Front.
1935 Ardath Tobacco cigarette card. “Film, Stage and Radio Stars” #8 of 50. Front.

 

1935 Ardath Tobacco cigarette card. "Film, Stage and Radio Stars" #8 of 50. Reverse.
1935 Ardath Tobacco cigarette card. “Film, Stage and Radio Stars” #8 of 50. Reverse.

"The Idol of the Radio." British dance band singer of the 1920s, 1930s, and 1940s.